Case Study - Interactive tools that turn visitors into clients
Rob Richards Mastering needed a powerful lead generation strategy to connect with producers and mixers. We built an interactive cheatsheet toolkit that provides essential audio utilities while capturing high-quality leads through strategic conversion points.
- Client
- Rob Richards Mastering
- Year
- Service
- Web Development, Lead Generation, API Integration
Overview
Rob Richards Mastering had a familiar problem in the audio world: great work, but relying too heavily on word-of-mouth to find new clients. As a mastering engineer, Rob noticed that producers and mixers were constantly needing quick audio calculations and tempo tools, but there wasn't really a go-to resource that could also help bring in new business.
We built an interactive cheatsheet toolkit at robrichardsmastering.com/cheatsheet with three handy tools: Tap Tempo for real-time BPM detection, BPM-to-Milliseconds conversion for delay and reverb timing, and Note-to-Frequency calculations. The idea was simple—give people something genuinely useful while naturally pointing them toward Rob's mastering services.
The real game-changer was hooking up Mailchimp's API for smooth lead capture and follow-up emails. When someone uses the tools and then books a consultation, they automatically get added to targeted email campaigns based on what they're working on.
What we did
- Interactive Audio Calculators
- Tap Tempo & BPM Tools
- Mailchimp API Integration
- Automated Lead Notifications
- Conversion-Optimized Contact Forms
- Email Marketing Automation
Pillarmount Digital created exactly what I needed - tools that producers actually use combined with seamless lead capture. My booking calendar went from sporadic to consistently full, and the quality of leads has been incredible.
- Increase in consultation bookings
- 340%
- Consultation to client conversion rate
- 78%
- Monthly tool interactions
- 2,400+
- Email campaign open rates
- 85%